Human Code 01 of 7
Identity
From vendor to operator.
Contractors don't need another vendor selling them software. They need an operator who understands the shop and owns the install. This code is where the shift starts: how you see yourself decides how the contractor sees you.
What you'll install
- Stop pitching features and start owning outcomes
- Describe your offer in the contractor's numbers: calls, booked jobs, reviews
- Show up as the operator who installs, not the vendor who sells
- Build the identity first so the systems have someone to run them
How it works in GFT
Deep beats wide. You work this code one focused move at a time, put it to work on the Monday Implementation call or the Thursday Live Operator call, and bring it to Friday's Execution Review.
See the live call schedule →Install Identity with the crew
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