Crack The Contractor Code
The frameworks
Simple models you can run in any home-service account: find the truth, size the gap, install in the right order, sell by serving and review every week.
The audit
Today's Truth → The Value Gap → The Next Level
- Step 1
Today's Truth
Where the business really is right now: the calls, the follow-up, the numbers. No spin.
- Step 2
The Value Gap
The space between where they are and where they could be. It's what the missed work is costing them.
- Step 3
The Next Level
What the business looks like when the gap is closed and the system runs.
It's not more features, more workflows, more AI. It's YOU.
Prioritize
The Install Order Grid
KPI Impact × Ease & Speed. Install Now first, then Plan It, stack Quick Wins, and stay out of the Chaos Zone.
Plan It
High impact · harder
Big wins that need a plan. Schedule them next, with an owner and a date.
Install Now
High impact · easy & fast
Do these first. They move a KPI this week.
Chaos Zone
Low impact · harder
Busy work that eats your time. Skip it.
Quick Win
Low impact · easy & fast
Small, fast improvements. Stack them once the big moves are in.
Ease & Speed →
Sell by serving
The TRADES sales path
The path behind the Tuesday From Selling to Serving call.
- T
Trust
Show up like an operator. Earn the right to ask questions.
- R
Reveal
Uncover Today's Truth: missed calls, slow follow-up, lost estimates.
- A
Add it up
Put a number on the gap using their own KPIs.
- D
Demonstrate
Show the install that closes it, live, in plain language.
- E
Earn the yes
A clear first step, a clear price, no pressure.
- S
Serve
Install, review weekly and keep moving their KPIs.
Run it every week
The Audit Path
Audit, Diagnose, Prioritize, Test, Install & Execute, Review weekly. Then go again.
- 1
Audit
Capture Today's Truth with real numbers.
- 2
Diagnose
Find where the Value Gap actually is.
- 3
Prioritize
Rank fixes on the Install Order Grid.
- 4
Test
Prove the fix on a small slice first.
- 5
Install & Execute
Build it live and hand it to the team.
- 6
Review weekly
Track the KPI and pick the next move.
The operator
The 7 Human Codes
It's not more features, more workflows, more AI. It's YOU.
Identity
From vendor to operator.
Explore →02Discipline
Show up and follow through.
Explore →03Fluency
Speak the shop's language.
Explore →04Thinking
AI as your thinking partner.
Explore →05Leadership
Own the outcome.
Explore →06Serving
Sell by serving.
Explore →07Resilience
Fall, rebuild, never quit.
Explore →Crack The Contractor Code.
The tools are the same for everyone. The codes are what make the install stick.
Install the frameworks with the crew
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