Human Code 06 of 7
Serving
Sell by serving.
The best sales conversation in the trades doesn't feel like selling. You serve first: reveal what's leaking, show what it costs, and earn the yes by helping. That's the TRADES path, and it's what the Tuesday sales call is built on.
What you'll install
- Lead with the audit, not the pitch
- Use the contractor's own numbers to show the gap
- Earn the yes with a clear first install
- Keep serving after the close so they stay
How it works in GFT
Deep beats wide. You work this code one focused move at a time, put it to work on the Monday Implementation call or the Thursday Live Operator call, and bring it to Friday's Execution Review.
See the live call schedule →Install Serving with the crew
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